A process
built
for kings

Our goal is to help builders who are up against their ceiling, want to take their company to the next level, and know there must be a better way.  We help them put the right people, product, and processes in place to make the home building experience simpler, easier, and more enjoyable for the Customer and the Builder.  This enables the Builder to scale their business, regain control of their lives, stop the custom madness, and become more profitable.

  • We Increase Your Revenue

  • We Decrease Your Expenses

  • We Create a Sustainable Win-Win You Don’t Pay For

Home Builder Coach – Overcoming Objections Part 3

Yep. This is step into the Erica. So I’d come over here and look for Erica.

Here’s the Erica plan. It says it’s 1599 here, but I hate that home name. I don’t know why. Okay. Sorry. It is basically the same floor plan. Yep. So I would take that. And here’s what I would do. Natalia, I would do a price out as if I was going to build the garnet, but I would pull this up and I would look at every picture and I would go, what do I see here?

 

That’s an upgrade for us. And then I would price it right. I would go through and post anything and then I can see that feels like an upgrade. And I would add it to your price out. Right. I’d go through everything in here. The backsplash. Right. That’s an upgrade. I just go through and I go, what do they have in this home?

 

That’s an upgrade for us. And is there anything that we have that they don’t have that I can see as well. So I’m making note of all the, you know, what’s different about theirs versus ours. What’s you know, what do they do. We don’t do. And then I would just go through and pick the whole house apart like that and pretend like I’m pricing out this spec home.

 

But as our Garnet. And then you’ll see what your total price is at the end. And a home builder coach would make note of anything that you see that you feel like is a significant difference here.

 

And when you get to the end of it right now, I’ve got okay, now I’ve got all the stuff, you know, it’s looking like you real quick. I’ve got the larger three by six windows.

 

Not a cheap back sliding door. You tell you. Did you say he needs a walk out? Yes. He is looking for a walk out. So, I mean, the same thing applies to different plants, but. Yeah, before we get to. So I would just pick it apart. You know, it helps to if you when you point out the, the things that the other builder doesn’t offer, if right after you just go, okay.

 

Right. Like they don’t have that guy just once. John taught me that because I did a lot of model home tours with them. So okay, sounds about right. I’m sorry. I was just getting bored. I would just go through and pick it apart and then you’ll have Natalia. This will not be the last time this will happen, I promise you.

 

You will have another builder or another, customer looking at bustle. You have another customer who’s looking at trendsetter, and they’re going to compare you again. This will not be the last time you do a comparison. You might as well figure out what is different, so that you can make sure the customer knows what is different between them, and you, and if they if that’s where I’m at.

 

What’s that? I said, I think that’s where I’m at. That’s what I’m trying to figure out. Yeah. So I would take this home and do it. And then that’s on the smaller side. Right. So let’s go back to where we were. And don’t and, and and it’s reloading. And so then you’ve got a home that’s 334 and know he’s not really looking for a two story.

 

Right. And he’s looking for well, he’s looking for a walk down is the main thing. So yeah, not necessarily in the two story. Just as long as it’s got to walk out. Do, John or do we have walkouts in Raleigh? Yeah. Lots 33 to 33 and 880. Yep. Okay, so here’s the meadow. This one looks like it’s got a basement.

 

Right. So the meadow prices out at 448 nine, and I would do the exact same thing here. I would go, so let’s go to his meadow plan. This is what you got to do. You got to kind of reverse engineer what they’re doing and pick it apart until you can figure out how can we beat them at what they do.

 

So a home builder coach would go to the meadow like this, and I would open this plan up. The meadow is 1660 seven square feet. On the first floor was a three car garage and apparently we can do a basement on it, although I don’t see a basement plan here. But if you go back one, you had your basement just to the right.

 

How do they. Pack one more. They’re. There it is. How? Meadow basement. Thank you. Yep.

 

Let’s see. Still doesn’t show a basement layout, but it’s a basement plan. I guess. So, John, do we have a plan that compares to this?

 

Let me see here. I’ll get my eyes on it via zoom in on the online on that plan. So this one, Garnett. The one that we just had pulled up. Yeah.

 

They they don’t. How do you want me to be? Okay? That’s good.

 

And bustle, counselor. Square footage. Weird. What? Me and Travis are finding out because we were kind of comparing and contrasting their two story plan to our new two story plan, and they’ve got to be including the garage inside the square footage. They’ve got to be, or porches or something. That’s another thing you might want to watch for, right?

 

But what you want to do is you want to get like, the closest thing they have to what you have and then sit there and pick it apart for what they make included that we didn’t know what the what that plan is. The meadow that is our Garnett with a basement under it. Yeah, the home builder coach sees that.

 

What is the closest thing we have to it, John? It’s going to be a diamond. Probably that Garnett it’s pretty big upstairs, so, Well, the diamond’s big upstairs. The garden? Yeah, it’s only about 1500. So we’re talking about a probably about 130 square foot difference upstairs that that that plan will have on it. So basically what you’re just trying to do is create an apples to apples comparison of what do I have included that they don’t and what do they have included that I don’t?

 

What are the differences? So you can pointed out to your customers. And then like Steve said, you want to say good whenever you’re not just kidding, it works. Or a loser. And you want to kind of do one of these when I talk about them. That’s a really good sales tactic. Just kidding. Don’t do that any, suggestion Steve gives you on that stuff?

 

Just think what is the opposite of what Steve said. And do that. And probably better that you you can. But I would go through every single thing in this home and pull it up in your pricing system. Right. So let’s do that real quick. Let’s just play around with this for a minute. Give me a second. Let me open up some stuff so I can do this.

 

Hey, John. Yeah? Do we have any more lock boxes? Brother? Nope. Well, I think there’s one more in here. Okay. I might need a couple more.

 

Oh, if you don’t get them, I can grab them from two. The board of Realtors.

 

So if he’s wanting a basement, I would take the closest thing. And John is saying that that’s going to be a diamond. Yeah, because that’s the biggest basement we have.

 

00:08:58:20 – 00:09:25:15

Unknown

Why do I feel like. Oh, Jordan, you’re logged in as Mia? No. Oh, no. That’s weird. It said you were. And then it was a okay, let me go. 13. Ten.

 

Yeah, that is pretty similar. Similar in size. Let’s go back though, and see if there’s another one.

 

This is just what a home builder coach does when somebody says they are a better deal. They have a better house. They have whatever. I’m just like, okay, let me go figure it out. I just got to figure it out. I got to know what my competitor’s doing. I mean, here you have the obsidian with 15, 13ft² on the first floor.

 

It’s its basement. So small. Their plan supposedly here is ginormous. 3554ft². They’re they’re adding things in that are not part of it. They’re counting unfinished square footage in the basement is what they’re done. I believe.

 

This house is not 35, 54ft². If a home builder coach goes into this plan and I look at this, this is basically the garnet, which was about 1600.

 

They’re counting other stuff in 35, 54, John. You’re right. They are. And this is the example I gave the other day. You guys were a builder, Embry, that I was going against on a deal. They were counting 600 extra square feet because the three car garage is 600ft². They counted their front porch and their back deck is square footage in their home.

 

Is that legal? I think it’s, it’s a gray area, but a home builder coach would say it’s very unethical.

Kingdom Builders Icon