Okay. Let a home builder consultant give you a great purple cow. Let me give you several purple cows. All right. Clay Clark, friend of mine has, had a Hummer H2 Hummer. This was probably nine, ten years ago. Had this huge H2 Hummer that he put a wrap on it, and it had his face, like, looking surprised like this.

 

 Like looking really mad and like, pointing at him, like, you know, kind of like, like I’m going to get you.? And then it said, thrive time show and find out. And everywhere he drove, like it was really eye catching the way he did the graphics and everything.

 

And people were like, what? And they were curious. So they would go to thrive time show.com. And it was like, because he’s the world’s biggest capitalist and he wants everybody to make a lot of money, and he’s a business coach. And so that was his thing, you know. Okay. Other things, be whoever you’re going to be and make fans of people, but and, and push away the people who don’t want whatever you are.

 

Right. So have a purple cow. I’ll give you some other purple cows. home builder consultant worked for a company. This was many years ago that, it was called Caribou Cab Company. It was in Denali National Park. It was a 15 passenger van that was painted like a New York City checkered cab with the checkered thing down the side, and it said caribou cab on it and on the roof of the van, like, right at the like, just past the windshield was a set of caribou antlers.

 

Oh my gosh. And so everywhere you drove, people saw the caribou cab and they all wanted to ride in the caribou cab. It’s like, I don’t want to ride in any of the other vehicles that can take me places. I want the caribou cab. And so that’s a purple cow. Brady, you kind of have the cowboy hat, Doc Holliday mustache thing going.

 

Yeah. I mean, you’re you’re visually memorable because of that. You know, home builder consultant know a business guy who only wears a hoodie. Some and one shorts and Yeezys and a baseball cap seven days a week. But he’s a business guy. But he’s memorable because he’s always the same. Right? So, I think you got to do things in, and, you know, you can always say the name’s Ty Bach.

 

As in, I like to tie back my hair. As in, I’ll be back. But, like, if you say things like that to people when you introduce yourself, guess what they do? They remember you. They’re like, you should tell them you’re sick. Tell them you’re sick. Tell them you’re Sebastian Boks little brother or something. Yeah, yeah. Tanner. Oh, man.

 

You know, you have to do things to be remembered. You know, you have to be memorable if you want to be remembered. And people will forget you. But, you know, when we’re selling homes, you got to be top of mind awareness so that when somebody. I started by saying my parents, friends who were multi-millionaires from doing real estate told me, home builder consultant, when everybody who knows you knows you as that real estate guy, that’s when you’ll have made it in the industry because you become the top of mind awareness.

 

So when they’re like they’re sitting at home on a Thursday evening and the husband and wife are having a conversation and they’re gone, I think, I think I want to we want to sell the house. Like then the next thing they always turn to is who should sell it. And if you’re the person that they think of because you’re top of mind awareness, then you’re the person they call.

 

Same goes with I think we want to build a home. If you’re the person they think of, then they come see you, right? So you just gotta be that person who’s the top of mind. Awareness and Purple Cow helps a lot. Other forms of prospecting we talked about a little bit, but realtors, right, like that can be the most powerful thing is getting them one on one in your model home, one on one in your home.

 

Why do you want why do you think it’s most powerful to get them one on one in your home?

 

So they can experience it and feel it. Paint the picture. The dream.

 

Plus, you can overcome objections in person so much easier. True that. What do they mostly look at?

 

For what?

 

What do you mean? Like in in the home? They’re used to seeing used homes. They’re used to seeing nasty. They’re used to seeing dirty. They’re used to seeing falling apart. Have you driven through Sheridan and seeing some houses that look rough? Ty. Yeah, I could maybe from my. Brady, have you driven through the Springfield area and seen some nasty, skanky falling down houses?

 

Yeah, I’ve taught a few. Right. That’s what they see all day long. The reason you need to get them as a new home sales specialist, right, in new home sales technique. Get the realtor in your brand new, beautifully decorated. Never been lived in before. Clean furnished home. So then they can go. This is nice. They would rather sell that, right?

 

So get them into your home. That’s the best way to get them. Like doing business with you is to get them into a new home, because it’s such a stark contrast from what they’re used to. Like they don’t like looking at those old homes. They don’t like having to deal with that. What’s the number one thing that blows up a deal for a realtor?

 

Buyer. It’s inspections and say inspections when they right before closing inspections.

 

And the reason is, everything’s falling apart. Something’s broken. It’s a ten year old furnace. It’s a ten year old something. Right. And so they’re in a scenario that’s like, oh, yeah, this is a piece of junk. And this thing is falling apart. And the realtor tells them, hey, I need a catch. You know, that that seller there, you know, water heater is nine years old, and the average life expectancy is ten years.

 

You should ask them to replace that. And the customer’s like, that’s a thousand bucks. You know, the seller is like, that’s a thousand bucks. I don’t want to have to spend a thousand bucks. And then they’re like, oh, and by the by the way, the roof, you need a new roof. And by the way, the the trim is falling up.

 

You need to get a trim carpenter in there. And by the way, you need a painter, by the way. You need a tile guy. By the way. You need a plumber. Next thing you know, the seller’s like, screw you, take it or leave it and the deal falls apart. Yeah, so that doesn’t happen in our homes. They walk in there like it’s brand new.

 

It’s got a warranty. Everything works cool. You just removed. You removed. The biggest obstacle they have by being us.

 

Or as an old, pastor friend of mine says, you removed the biggest obstacle they had.

 

You know, it says obstacle Mike, isn’t it? Obstacle? Obstacle and fragile. home builder consultant think you’re exiting the wrong part of that word. I’m not 100% sure, but I think you’re. So it’s like you’re removing the biggest obstacle in their business for them by giving them the solution. And it makes it really easy. And then on top of it, they already have a warranty.

 

And then on top of it, you have a rate by down. Yeah. Right. Yeah. No need for inspections.

 

One year warranty. And

 

Rate my downs. You overcome the three biggest problems they have. Yeah.

 

home builder consultant is  the solution to the problems you have. That’s what you should say to any realtor you talk to. And the solution? And I’ll be back. I am your biggest help.

 

So they don’t know this a lot of times.