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Home Builder Consultant – Sales Huddle Part 4

Updated 1.15.26

 

So let me make the adjustment on that one.

 

But any time you do, let me know, because you’re sometimes you might even be dealing with the web version like they’re just smaller. What I’m creating is much larger, but home builder consultant scales them down for web and other things. You know what I mean? Shoot you an email for which ones I want on the pool. Thank you. Yeah, as she goes are talking about big stuff.

 

Anyways, what did Jordan talk about that I missed? So much cool stuff that you would have never thought to do versus not paying it. home builder consultant knew he was going to get all the good stuff in. It happens. You want to, you know, actually, this morning I saw a lady at the gym on the exercise bike. She was wearing a helmet, so I put on a life jacket and got on the rowing machine next to her.

 

Know that one over there? I had to get one in to get my dad joke in for the day. Okay, so floor plan stuff. Let’s talk about, functionality of plans. That’s that’s one of the big things that you want to talk about when you walk into somebody through a home. If you want to talk about the function of the plan, what does the customer want to talk about?

 

The customer wants to talk about the price. The customer wants to talk about the square footage. They want to reduce the home down to a commodity. So what you want to do is you want to talk about functionality. So Ty, tell me what the what functionality does to the customer when you start asking that or talking to them about some of the cool little functionality things you have in your plan?

 

Well, it does a couple things. One, it gets you kind of taken charge of the tour. They’re not just like doing that. Oh, that’s pretty cool looking around. Like it actually points out to them things that they wouldn’t necessarily pay attention to or think about when they’re just I mean, think about like, people don’t really know how to shop for homes.

 

Really. Right? Like it’s not something they do all the time. Like if you go on and look for shirts, you know what size you wear, you know what style he like. It’s pretty easy when you’re looking for homes beyond maybe how many rooms you want. You don’t. Most people don’t know they lived in this. If they’ve ever lived in a house or not, or they’ve only lived in one for 20 years, it’s like they don’t know what new kind of layout features are in the home for building.

 

So that’s true. Very true. So yeah. So when you’re going to take him on a tour or walking them through homes, you’re got to have functionality, things you can talk about in Sandy. You should take notes right now because I’m going to give you some stuff that’ll be super helpful to you, touring people through the model home that you’re sitting in.

 

And, what you want to do when they come in is you want to say, hey, you know, welcome to our model home. First of all, I wanted to tell you that this home is actually, a plan that was designed by the customers. And they’re going to be like, what? By our customer? For the customer.

 

Our customer’s designed this floor plan layout. I’m gonna be like, really? Like. Yep. And let home builder consultant explain what I mean. So, what we did is we took feedback from customer after customer after customer has walked through, you know, all the homes over the years. And they gave us feedback on what they wanted in a floor plan. And we took notes on everything they told us they wanted in a plan, and put that list of notes together into a top seven things that every customer told us they wanted.

 

And then we gave that to our architectural team and asked them to design a plan with those seven things in it. And this is the plan that they came up with. So would you like me to show you what the seven things are? Yeah. Did home builder consultant just pique your interest? Yes. And that’s what you’re trying to do. This is a method called what time?

 

Salting the. Salting the oats. Thank you. Time salting the oats. As you’ve probably heard this, the, colloquialism, you can lead a horse to water, but you can’t make them drink. Well, that’s true, but if what veterinarians do if a horse won’t drink is they put salt in their oats, which makes them thirsty for the water, and then they drink, and you’re salting the oats of the customer.

 

Because the way I just explained that to you, I’m trying to turn you from being a passive hearer of what I’m saying into an active listener, to what I’m about to say.

 

So when you couch it in that conversation, they’re like, there. You peak their interest and you make them listen a little bit more actively. There you go. Would you like me to show you what the seven things are like? Yeah. Okay. Well, first of all, this floor plan, one of the top things that people told us they wanted, they said they wanted a split plan.

 

They wanted the kids bedrooms or the non master bedrooms as far away from the master suite as possible so that you could maximize total, you know, privacy for both. And so you can look at this plan and you can see that these two bedrooms are as far away from the master suite. They’re literally all the way at the front, all the way at the left.

 

The master is all the way at the back. All the way at the right hand side maximizing, you know, privacy. That was the first thing people wanted. Is that something that’s important to you, Mr. and Mrs. Smith? Do you does that is there something you like? Right. So personalize it for him. If you’re going to tell him the feature, you also tell him the advantage of it and how they’re going to benefit from it.

 

Feature advantage benefit fab presentation, feature advantage benefit. Just watch that video. Yeah. So then you go the next thing that people told us they wanted was they wanted a front sitting porch.

 

And part of the reason they like that is we’ve got beautiful weather here in Texas. And you know, you get down at the end of the day and the kids are riding their tricycle in the house in front of the house on the, you know, driveway, and you can sit on the front porch and sip some tea because that’s all you sip in Texas is sweet tea together from.

 

What’s that? There’s a fork figure. Oh, yeah. It’s big enough. Yeah. Well, Lone Star beer sipping. And then, one of the other things was a, very open kitchen eating great room area. That feels very grand. So it’s the grand hall effect. And so that’s why we vaulted the ceiling through here. And when you walk back to that part of the home, most people should say, wow.

 

Yeah, they do. That should be the words that come out of their mouth as well. It does seem to the couple, I mean, the two that I’ve had come there, I mean, they really love that open area. Yeah, I definitely, the next thing that we did is, customers told us they wished we would really design a home, that would help them to, in case of the zombie apocalypse.

 

The pantry. Yes. So did you watch that video? Yes. So I would do that whole zombie apocalypse thing next. The next thing that people told us they wanted was a home with, that has a master suite with a snooze button built in, and the next thing that people told us they wanted was, the separate laundry and utility room.

 

Did you watch that video?

 

Where you come in through the utility, through the back door to the utility room, to the. Yeah. You walk in because moms told us they didn’t want to walk in and see their second job. As soon as they walk in the door, they didn’t want to walk into the laundry room from the garage. What? They get out of their car and walk into the laundry room and go, oh yeah, I’m back at work.

 

Okay. So separate utility. So we have a drop zone utility room, which is separate from the laundry room. So you can close this door. It also, you know, you can go into that whole thing about how it works for strippers. I don’t have time to go into that right now because I get about three minutes. I got to get on another phone call.

 

And then people told us they want to do a massive outdoor living space out back.

 

And then home builder consultant could throw one more in here. I might be past seven. One more would be, people also asked us, if we could give them the marriage saver plan. The marriage saver plan? Yeah. Separate her, his and hers vanities. Oh, yes. Separate hers and hers vanities.

 

And I used to tell people we do the separate, you know, people say separate his and hers vanities. We call them hers and hers vanities because, Mr. Smith, you get this one drawer on your vanity. She gets all the other drawers. You get this one, though, so that’s good. You got one. You should be happy with that.

 

She gets the rest. Right. So we used to always make that joke. If you’re going to have a scripted presentation, it needs to be funny. You need to make jokes. And if you joke about how he doesn’t get any space in the vanities, like they will laugh, they do every time. Okay, those are your seven talking points, at least seven.

 

And I think I gave you at least seven there. And I would rehearse doing those. So I got to get on another phone call. So for today, for this moment I have to be done. And I hope you guys have a great rest of your day. Sandy, that, preparing for the tour thing, start putting that together. home builder consultant have put it on the agenda here so you can pull that up.

 

Here’s the link to Zillow Mortgage and all that. Start putting that together and we’ll talk more about it soon, okay. Thank you. And, Scott said all the homes are unlocked. Okay. Cool. Thank you. All right. Appreciate you guys. If you need anything from us between now and next time. Thanks. All right. See y’all.

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