Updated 11.28.25

 

But, you have a top if they’re, you know, trying to be top of mind awareness to the realtor. Then home builder coach would talk about a unique situation and it could be an old story. It could be a new story. It could be a story I shared with you. Whatever. But about how an incentive got a customer into a home that they never thought they would have been able to get into.

 

Or for you. You’ve got this new December incentive. I’d be calling all of them and going, hey, we got a brand new incentive we didn’t have before. I would be calling every one of them to tell them about that. And then I would also, you know, another thing you can do is highlight a home that’s a new plan they haven’t seen or a new market home you just completed.

 

Hey, we just completed a floor plan that I don’t think home builder coach showed you before. It’s the, you know, the base and the whatever, and you’re like, just trying to get them out to take a look at a new plan they haven’t seen before. It’s not that big of a deal for them to stop by and come and see you, and it just makes you more ingrained in their mind for the future when they have that buyer.

 

And then, the last thing is ask them about how their life is going. Yeah. Like Steve did the dream 100 to home builder coach for three and a half years, right. And in that, in that three and a half years, Steve’s most of the time when he called me, he didn’t talk to me about real real estate or home related stuff.

 

Yeah. Like, every once in a while, he’d stick in there. Hey, by the way, we have this, you know, new product. That’s this or whatever. Yeah, but most of the time, what’s that? He knew that. You knew what he did. You didn’t need to read. Yeah, exactly. So it was more like, hey, what’s going on? And he got to know my family.

 

Got to know who my wife was. My kids. Right. And, you know, he’d be like, how was Josiah’s? Tracked me. He actually would come to, you know, I mean, he was doing things to try and, like, work on that relationship. He’d invite me to a car show that he was going to or whatever. You can Ty. You can use Facebook to get info to.

 

Yeah. And what I’d be like. Yeah, yeah. Like, hey, home builder coach saw your, you know, vacationing in Mexico. How was that? Customers in Dubai. Yeah, we do that. We do that when we get applications from people, we go look at them. Look them up on Facebook and see if we do that all the time. Have mutuals. Casey, my production manager, really good about that.

 

She’ll always have some kind of like connection and then she’ll find a way when she’s talking to him to be like, hey, how do you know Jennifer? They’re like, oh, look, we went to school together. We’re like, oh, we’re mutual friends on Facebook. And then they feel like they have a connection with you. You know? So I just need to do what I can do.

 

Well, and those people I know, I just need to be on a personal connection, get on the internet in a more personal way. I mean, I had the rest of, you know, and then I just had some ideas unscripted. Now, for those people that are kind of like, know who I am. So what I’m doing. Yeah, I think those are for those people.

 

These would be the things that I would work on. Okay, great. Is that that’s like you’re already know, you already talk to you. What your goal is, is to stay top of mind awareness for those people. Okay. So it’s like I would always be like if you got a home completed just recently, I’d tell them about, hey, by the way, we just finished a, bison, and I’ve never had a completed bison out here before that didn’t already get purchased.

 

So I wanted you to be able to get, you know, come by and see it. Yeah. Have you ever walked through our bison? Like, just whatever that thing is? That’s like, try and meet their interest, try and invite them out and see what happens. You know? And if that doesn’t work, work, then you might tell them that the Mexican word of the day today is green, pink and yellow.

 

The phone goes green, green. I pick up the phone and say yellow. Oh my God. I was like, where is this going? Here we go. Green grass, green. And I pick up the phone and say, I didn’t even get like a laugh at all. Not even a chuckle. I don’t support racism. Oh. Wow. That’s funny, you freaking snowflake.

 

Get out of here. Trying to work on my character. Let’s go. Hey, Brady.

 

I these. I think East and just got clear to close at 1125, and it’s been sent our closing department, so, I literally just prayed about that. Awesome. I was going to pray about it, but God said not to pray about things that were already set. Okay, I’m moving on. God. God was like, bro, you know that’s going to happen.

 

You don’t need a prayer. I was literally starting to write for you said that I literally just close my eyes and prayed for everything to work out today. So yeah. Nice. Okay. Moving on. Any other for, what else? Ty had asked about, that specific situation for him. Anybody else have any hurdles? Oh, God. That was you.

 

Projections. Everyone’s gonna know, but. Okay, I had him hearing you, but you can’t hear us. Maybe I was texting. I’ve got some salesperson texting me right now. It’s super awkward, so go ahead. Brady, what was your question? I had something awesome happen. So one of my clients and Creek Bridge, they’re buying. I’m selling their house currently. They’re supposed to move in in December.

 

Their next door neighbor went and walked the house with them. They love it. I’m meeting with them tomorrow to discuss selling their home and then buying the home next door to them in Creek Bridge. Man, that’s awesome. Those are the best. That’s cool right? That’s, that one felt really, really good. So it’s like watching our neighbors so much.

 

They want to stay neighbors. Yeah. And I’m hoping because the other neighbors have already mentioned the same thing, I’m like, if I can knock three of these out, that would be sweet. It’s a thing we did that we live across from the Hudsons, and we’ve lived in this since 2013, and prior to that, we lived one block from each other from 2009 to 13.

 

Well, yeah. And I intentionally live far away from Steve. And if he moves, I’ll move.

 

Okay. Anyways, Hey. Bye, everyone. I have to get on my own huddle with my team. But it was great to see everyone. I don’t see you before Thanksgiving. I’ll be working, so if you have a lender, you call and they don’t answer and just call me. Home builder coach will cast my turkey aside and gladly take your phone call if you have something to sell on Thanksgiving or the day after, because everybody in their mom’s going to try to take off at like noon on Wednesday, and they’re not going to work again until January 2nd.

 

Yeah. That’s true. Just so you know, I will tell you, Steve always answers his phone, so. Bingo. All right. Bye. Love you. See you. Love you. All right. Anybody else have any obstacles, objections or hurdles that you came up against that I can help with? Well, this was really good because I was just talking to John about the same thing, was, you know, just trying to get traffic out here with agents.

 

So, but it’s at 100% works like I actually did the same thing with, one of the leads that I had, and I just haven’t heard from her and so on. So I texted her saying that we have a really good, new, kind of like a promotion, like a holiday deal. And I gave her a call after that.

 

She actually answered, but she was at work, so she’s like, hey, I’ll have to call you back. But she seemed pretty, you know, interested and excited about it. So, it definitely works to let them know about our, you know, deals. And like, over here in Marshfield, we’re going to have several new different floor plans. And of course, we always have new inventory.

 

So it’s definitely an opportunity to call agents or pass leads or, you know, leads that are sort of not responding. And, just give them the good news. Absolutely. Erin, one good thing that did, like, work out good for me with agencies when I do know like say, I know one of them really well in the brokerage.

 

Like home builder coach just targeted them, got them on board to help me. Like last week. I had talked to a gal and she like, I basically used her to get other people in the office like. So she brought four people with her. That is the one launching it out here for them and stuff like that. So it worked out really.

 

I mean, a couple of them had to leave a little earlier, but got a couple of them and went to Sharon Ranch as well and loved the calls. And so so that is the move is getting an agent that likes you to bring other agents to you, or to open the door for you to go in there to their office and give a presentation.

 

Always big. You always want to know through that PowerPoint presentation, the first time you meet with an agent you don’t know. That is the game changer. Is that PowerPoint presentation, right? The realtor one on one presentation because they I’m telling you guys, they do not know how to buy a home from us. I mean, when Brady first started, Brady had worked for another builder.

 

He had basically no training, no new home sales training from that builder, and he didn’t really know how the process worked. And when he started working with Flint Rocks, then I started teaching him the process. And now he knows it really, really well. And he understands, you know, with agents that they don’t know the process well. And he ran into a lot of situations dealing with agents, trying to bring a client to him in.

 

The agents had no concept of how the new home process is supposed to work. And so showing them that PowerPoint presentation helps them understand it.