Home builder coach on reviews.

 

Is Google the only site that matters? The reason I ask is we have a on our website that links to a Facebook page that is under utilized. But there’s only one review on there, and it’s a one star. Is that look reviews Facebook do people care are shut off because Facebook reviews don’t work. The same way and nobody finds you by Facebook reviews, right?

 

Because you don’t you don’t search in Facebook. People search in Google. Sure. So I always turn off the Facebook reviews. The other problem is that it’s just really hard to control the way Facebook reviews work. It’s hard to control the narrative. I can have responses easier through Google. Right? Okay. All that narrative. So that’s why I do it that way.

 

Good enough. Thank you. Yeah. And then, you know, you might say, well we’ve got, you know, furnished and decorated model home. So that way it’s easier to visualize your home rather than just on paper in two dimensions. You can walk through it in three dimensions and know if your furniture is going to fit. And then you go to the next one and you say, you know, we have more choices than any builder in the Springfield area.

 

We’ve got 13 different floor plans. I do need to change this. Jordan. I didn’t realize there still is. We haven’t updated this recently. Their community, county. You want to throw that on their agenda and let’s revisit that so we can fix that. And then how many home sites to choose from? Right. You want them to know you got a lot of choices.

 

Springfield’s largest and best customer incentive. And this would be the point at which I would pull out the incentive flier at the same time and show them what the incentive is and talk about it right. So basically, what I’m doing is this is my home builder coach script. You follow me like I’m walking them through, controlling the conversation through this script.

 

So a home builder coach would say we currently have Springfield’s largest and best customer incentive. Are you aware of our incentive questions are the answers. I’m going to go. No. What is it? Oh, well, let me show you. I’ve got that sheet right here in your packet, and then you flip to that and you go over the incentive.

 

And that becomes the answer. And then you go, by the way, we also have the most transparent pricing, of any builder in Springfield. You get all of your pricing before you go to contract. And a lot of builders really give prices after you commit, and then you’re kind of locked in and stuck with it. And before you leave today, I’ll actually send you a link to our online pricing so you can go on and pick all of your selections, which is going to be the price of survey.

 

Right? So you’re kind of telegraphing what you’re going to do before they leave.

 

And then we also have the easiest customer process five easy steps to owning a Flint Rock home. Have you guys ever built a home before. No we haven’t okay. Well great. I’m going to walk you through that in a few minutes. It’s really simple process. We also have the most energy efficient homes in Springfield. Is, you know, how’s your guys heating their bills, your electric and gas bills at your current home, you know?

 

Well, guess what? You’re going to save a lot of money in our home. And then, also, we have our own in-house warranty department and staff, so it’s not some third party that you got a call who denies your claim, and they’re not going to help you. You’re going to talk to us. It’s all in-house, so that’s benefits.

 

Any questions for the home builder coach about any of that for you?

 

Not for me. Awesome. Oops. And then the last part is book, right connect card benefits book. So then we go to book. And what do we say about book. You want to book the next step before they leave. You want to book the next appointment before they leave. Always be closing. Always be asking for the next step. If they walk out your door without the next appointment booked, the likelihood of you booking a next appointment is very low.

 

If you book it before they leave, the likelihood of meeting them again is very high, so always. Book an appointment.

 

Before they leave for what ever is the next step.

 

And usually because of the way the five easy steps is set up, you’re going to do the model home tour when they walk in the first time, a first time visitor that pulls up in front of the model and walks in the door. That is your model home tour. You need to arm through every home you can, whether it’s physically walking them through the homes or digitally walking them through the photos or the virtual tour of those plans that make sense.

 

So that’s what’s going to happen there. And so you’re going to be done with that. And typically you’re going to do the lender warm hand off before they leave, which means you covered step one and two of your five easy steps. Step three and four are home sales reservation right. Picking your location in your home site and picking your finishes that you’re going to put in the home.

 

So it’s likely you are booking.

 

The price out appointment with a home builder coach at which you will also walk, land.

 

And so that means you are going to send them.

 

The price out survey. Before they leave, either have them scan the QR code or text it to them while they’re standing there and make sure they can open it. If they leave and they can’t open it, does that increase or decrease your chance of them showing up to the next appointment decrease for sure. Yeah. So you want to make sure people you guys, I’m just my mom is in heaven now.

 

But if she was still here and you were to have her, scan a QR code, good luck with her knowing what to do with that. A lot of our customers are not very technologically savvy. If they’re younger, they’re probably fine. If they bring a 12 year old with them, they’ll figure it out. But, you know, a lot of people don’t know, like how to do that kind of stuff.

 

So make sure they can do it before they leave. Make sure it’s open on their phone and they can see it and then go, okay, great. You guys fill that out before the next time we meet, and then we’ll go over your results in detail.

 

You’re going to build the home.

 

You guys are going to build your home. Go home and use this to build your home on paper.

 

Basically, it allows you to go take the shopping cart and walk through our home and decide what you want to put in the shopping cart and what you want to leave out. And when you click done.

 

A home builder coach cannot spell done when you click done.

 

It’ll notify me of your choices and I will make a line item price out for us to review when we meet. What’s the most common question they have after this? Can you just email it to me? Can you just email me the line item price out? What do you think? My answer is to that no. Why do I not want to email them?

 

The line item price out? Because that’s, kind of an exclusionary question or I can’t remember the word, but, that’s the kind of thing they see. And they might you know, exclude you or not give you a chance to explain and you’ll never see them again. Yeah. Becomes kind of in our elimination question realm. It kind of becomes an elimination item.

 

It’s like, oh, the price went over 400,000. It was 400, 186. I’m done with them. Moving on. And if you were there with them, you could have told them that changes your payment by $6.28. And then they go, oh, that’s it. Yeah. Okay.

 

With flat Rock, if if they choose all of our premium options, isn’t it. It only adds like 50 or $60 to their payment a month or something like that. I can’t remember exactly. It’s not quite that. I mean, it depends on what it is, because you can add a third car garage and the finished basement, and that’s going to be a lot.

 

Right? But, if we’re saying you keep the same floor plan and you just add all the options, it’ll be about $100 a month more. See? So in this, in this, price out thing, they can’t see the prices. They’re just selecting features. They see pictures of what comes included. And one is an upgrade which we call an option.

 

Got it, got it, got it. Okay. And so how do you what what are the lines or strategies that you use to try to convince them.

 

That they have to come back. You know. Well usually when you show them through multiple homes they find a plan that they like, right? Oh, I really like the Jasper code. Well, let’s, let’s do a price out on a Jasper. Let’s, you know, customize it to what you want. I’m going to let you go through and pick out the features that you want in the home.

 

And a home builder coach is gonna let you go home and do that digitally on paper, and then we’ll get back together and go over your price out there. And then you and can can you email me the the price. Well, I’ve already done the lender warm handoff on the base price. And then I’m telling them I’m going to send this to you so you can price out your options.

 

And then if they say, yeah, well once I’m done, can you just email me the line item price? Yeah. That’s not how it works. I need to pull it up in front of you and go over it. And I’m going to make sure you know all of the choices you made, because sometimes there’s choices inside of the choices, and there’s a lot of details, so we’ll go over it together.

 

What’s a good time for you guys? Is it you know, you got on Monday or Thursday 10 a.m. and go to your choices method of closing the appointment. Perfect. Yeah. Good question. All right. Due to the fact that my voice is almost completely shot and that it is time for me to jump in my next appointment, that will wrap it up for today.

 

Thank you guys. Awesome. Thank you. All right. Appreciate you guys. Have a great rest of your day.