Updated 11.14.25

all of a sudden, you’re still sitting there conferencing with God, who just came through your ceiling, and apparently we’re going to need to do repairs on your model home after this time.

 

But, and he says to you, okay, Ty, I know. Okay, Brady, I know home builder coachtold you I’d give you everything on that list, but I changed my mind. And you only get three things on that list. You have 30s to pick which three things you want, go.

 

Just circle, or whatever you want to do. Put a check next to him, star next to him, whatever.

 

You only get three. You have 15 seconds left.

 

Ten. Nine. Eight. Seven. Six. Five. Four. Three. Two. One. Stop. Did you select the three things?

 

One of them on my list that I made. Let me think about this. This would have been.

 

In 2002, 23 years ago, one of the things on my list was to own a home in Denali National Park and to be able in Alaska and to be able to go there for half of the year.

 

I wrote that down 23 years ago. I bought that house two years ago. So I’m just trying to show you the power of this process. I also wrote down on that list a cabin in the mountains, a cabin in the mountains.

 

And I wanted to own.

 

These are some of my cabins in the mountains. You know.

 

Home builder coach is just showing you. So, you know, like, this is what I did back in 2002. There’s a couple of them here, you know.

 

What I then did after I put these things down on this list is I went to the local Barnes and Noble. Actually, back then it was Borders Books, which is now out of business. I actually grew up with Cross Borders from Borders Books. But what I did is I went to a bookstore where they had a magazine section, and I went to the magazines and I pulled it out.

 

I looked for, you know, how magazines are. They’re always like, based on an interest of yours. Like, there will be car magazines, there’s hot rod magazines, there’s the Robb Report, there’s, you know, like American muscle. There’s like foreign car magazines. You know, I went and looked for log cabin magazines. I looked for all these different things. And I at the time couldn’t afford to buy the, magazines to get the pictures.

 

So I took pictures on my phone. And then I think I actually back then I bought a couple of the magazines in the next like 30 days. I went back and bought them. But basically I took pictures of each of these things that I wanted, and I put them on a board. I cut them out and put them on what I call a dream board.

 

And then I put the dream board in my house. It was actually right near my master bathroom vanity where I could see it. And then eventually Jordan knows this. Jordan, did home builder coach not have that dream board hanging in my office at Shaw Homes? Yes, sir. Yeah, I had that dream board hanging in my office at Shaw Homes for the 1718 years.

 

I was that Shaw Homes. I had a bunch of those things hanging on my wall. So then I could look at it every day and think about those things. Now, some of the things I put on my original dream board, there’s a bunch of them that have come to pass. I mentioned a couple of them. There’s I wanted to have a 1967 Shelby AC Cobra.

 

Home builder coach bought one of those, drove it for a while, owned it for about two years, and then I sold it. I wanted to have ATVs, wanted to have, you know, an RV, kind of these were all different things over the years that I added to the list. There were some things I added to the list. One of them was an airplane.

 

I took it off the list when Steve got one.

 

Because you know what’s better than owning an airplane? Using somebody else’s? I have a friend who owns an airplane, so there’s a boat. I went through this process of like putting all these things on there and actually, like going, okay, if I was going to have a cabin, what do I want it to look like? Where would I want it to be?

 

And I actually spent time looking for properties and looking up through Realtor.com and different things, properties that I might want to buy, even though I didn’t have the money to buy them at the time. So I started like trying to think bigger and stretch my thinking to beyond where I was, because otherwise, if I stay where I am, I stay where I am.

 

I know that’s really profound, but if I stay where I am, I stay where I am. If I want to get bigger, stretch bigger, I got to grow, I got to learn. I got to have dreams that help stretch me right. One of the most important parts of having doing this dream is like, you got to go touch it.

 

So I went out and, test drove, like, every car that I could possibly want. I test drove them all and I, like, started picking out, like, what color do I want? What color interior or what features do I want, right? What year do I want? And looking at all that stuff so that I could solidify my dream and make it more real to me.

 

And when you go touch it, you go experience it. You go look at it, whether it’s through pictures. I mean, now there’s Google images, like you can print a picture of whatever you want from Google, right? But back then I looked in magazines and books and I would physically go shop for things that I 100% could not afford, so that I would stretch my mind and make my brain not figure out the how to, but figure out the reason why.

 

Because when you figure out the reason why, your brain starts to figure out how to. And so, then the other really powerful thing that you have to do in doing this is you need to tell someone else about it. Somebody who cares in your life. So I took my wife dream building with me.

 

And if you want to, have somebody who will hold you accountable to go after those things, then take your wife and let her dream with you. My wife definitely pushed me to go do those things. Once I started dreaming with her. She’s like, you’re not going to dream about these things and then not go do it. Are you?

 

And I think that that’s an important piece of the puzzle. Puzzle. Right. And then I had a friend, who was a mentor in my life. His name was Jim Goldberg. And I told you about him. Right. Did I tell you about the rubber band guy?

 

You guys remember this? Okay, Jim Goldberg, this is a true story, you guys. Jim Goldberg was when I was growing up, one of my friends that I went to grade school with. He was her family’s babysitter. Okay, so when I was a kid, like, I would go over to their house, they lived down the street from me, and Jim was babysitting, like back in the day.

 

And then years later, I’m in my mid 20s, and I met Jim at a business event and found out. So Jim had become the band manager for Alice Cooper. You know who Alice Cooper is? Yeah. So Jim Pot smoking. Jim who? Jim, literally, this is Jim. He would be wearing a t shirt and I’d have, like, burn holes in the t shirt from smoking so much weed that, like, the seeds would pop out of his, like, weed and like, burnish your.

 

He was like the biggest weed smoker you ever met in your life. Well, then a couple of years later, all of a sudden I see Jim at this business event and find out Jim is an extremely successful multi, multi multi-millionaire, not from being Alice Cooper’s band manager. He didn’t make very much money at that. He got a lot of weed from that, but not a lot of business.

 

Acumen from that. But he came really successful and he had created a passive income in his life that was, really like, second to none of all the people I knew. He was making hundreds of thousands of dollars a month in passive income. You guys know what I mean when I say passive? Yeah. And, and he had been retired from the time he was, like 40.

 

So, very successful guy. And Jim always had this rubber band around his wrist. And the first time I met him, he pulled it back really far and snapped himself, and he was like, oh, I was like, what is this dude doing? Like, what? What was that? About 20 minutes later, he pulls it back again and snaps himself.

 

He’s like, oh.

 

I was like, that guy’s weird. And I left that meeting thinking, that guy’s weird. A couple of weeks later, I see him again and, he’s still snapping himself with the rubber band. So I walked up to him. I’m like, I gotta ask this guy about this rubber band. I said, Jim, what’s with the rubber band? And he goes, oh, I did that a long time ago.

 

I always wear one of those. He’s like, I got a big bag at home. If one breaks, I get another one. Put it on. I was like, why? And he’s like, well, I realized the goals that I wanted to reach in my life were very big, and that if I was going to reach those goals, I was really going to have to stretch myself and it was going to be painful.

 

And so I wear that rubber band and I snap myself every time I think of it to remind myself I need to stretch myself and that it’s going to be painful, but that eventually it’ll be worth it. And I was like, I love that. I was like, that is great. I’m not going to do that. But I love the concept well and so Jim really stretched himself because he became he came from like a weed smoking hippie, you know, to a really successful business guy.

 

And then the other thing that General Goldberg told me is he said, Aaron, when I first started, like dreaming about what I wanted to do with my life, he said, I, I was thinking about things that really meant a lot to me. And he said, greed only got me so far. He said when I got to the limit of greed, I had to get a dream that was going to impact somebody beyond me.

 

And he said, that’s what really propelled me to where I eventually got to, was home builder coach had to have a dream that was bigger than just me. It was like, who could I impact? Who could I be a big influence towards? And so he said, finding a mission outside of myself was what took me from success to ultra success.

 

And so, you know, it was like, who can I help? Became kind of his, you know, reason that took him from his reason why for himself to his reason why for somebody else. So that was that was Jim Goldberg. He was he was a great guy. He died a few years ago. But, does he have a does he have kids by chance that are still in the music business?

 

Nope. Nope. His kids are not in the music business. They’re in his business. So I’ll just say I have a buddy that’s named Jordan Goldberg, and he is the, his dad actually is the talent director for American Idol. Oh, interesting. Yeah. So we met actually through a rock concert, and he was helping manage, Steven Piercey, a rat.

 

Okay. Gotcha. So when you mentioned that Alice Cooper, I always think of the of the Wayne’s World when they’re sitting in there talking about Native Americans, right. That’s funny. But anyways, I think that, you know, this isn’t like a sales tactic. You know, I’m not teaching sales today or the process today, but I think it’s really good.

 

As a home builder coach, I would on your dream board, I would write down a number of sales. If you want to reverse engineer it from income to number of contracts, that’s fine. However, you want to do it. If you’d rather write an income number and then I would spend some time, I’d spend some hours dream building on like, what are the things that I would like to have come to pass in my life, you know, here in the next one year or two years and ultimately, over the course of my life, and then putting those things together on a dream board, you know, get yourself like a 24 by 36 piece of cardboard and start putting it on their

 

poster board or whatever you want to do, or just start posting pictures, you know, putting out pictures and putting them on your mirror or whatever. Whatever works for you. But getting something that is tangible that you can see on a daily basis.

 

Does that help? Absolutely. Yeah. It it completely changed for me when I stopped thinking about the income side of it, because that’s all I used to think about. I was like, I don’t make enough money, I don’t make enough money. And I was like, okay, you’re focusing on the wrong thing. I felt like whenever I was focusing on the money, I was desperate, all right, maybe sounded desperate, or I was over communicating because I was desperate.

 

And then I was like, okay, I just need to focus on how many do I need to do, you know, and then stop thinking about the money. The money will come with it. There’s a saying that, if I can help enough people to me, their goals.

 

Then I will achieve mine.

 

You ever heard that? You saw that? Awesome. Yeah. So it’s like, sometimes it’s like, hey, what can I do to help, you know, so for you guys, it’d be like, if I can help my builder make their goal, I can make mine. You know, I can help my wife make our goal. I can make mine. You know, if I can help my customer make their goal of finding their their home, I can achieve mine.

 

So it’s, You got to be careful not to internalize too much, because it’s really about helping other people. You know, there’s a lot of satisfaction that comes out of selling a home because you’re really helping people in a very pivotal moment in their life. Usually where they’re trying to make an emotional move. Because my kids just moved out and I’m an empty nester, I want to be closer to my kids or whatever.

 

Just had a spouse pass away, and now I’m moving into my home. That’s my last home or, you know, or I just got a new job or my business is doing well, and now I can get a new home or whatever the thing might be. Those are the things that are the motivators, you know, for them. And so you get to be involved in a pivotal moment in their life, which is pretty cool.

 

All right, speaking of pivotal moments, I have back to back many appointments for the rest of the day, and I need to eat some food before I go into those. So I’m going to jump off of here for today because one of my goals is to get fatter today. I’m just kidding. But hopefully this helps you guys.

 

I believe in you. I like your dreams. I think you guys should, get bigger ones. They’re never big enough, right? If they’re all about you, they’re never big enough anyways. So find some dreams to help some other people, all right? Appreciate you guys. Have a great rest of your day, okay? Yes, sir. God bless you, man. All right, see you man.

 

Bye.