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Home Builder Coach – Overcoming Objections Part 5

Black on your hardware and plumbing.

 

Double vanity, two sinks, tiled floor. Looks like it’s tile a little, tell these days, but I think it’s tiled wood shelving again.

 

Again. Insert the plumbing. This is in the hall bath. Looks like an elongated toilet as opposed to a round toilet. 426 five is the base price for a diamond for 26 five. Okay. Yeah.

 

So what I would do is create a test case. Natalia. That’s. Call it Bussell comparison as the name, you know, or Fall Creek Bussell or something, so that it’s easier for you to go back and look at it. And I would put in a diamond B and I would add in all the options that we’re talking about so that you can price it out for exactly what it would be.

 

Okay. Going downstairs, finished basement, two ceiling fans, yeah. It’s just they don’t room it off Raytheon. They can’t have any extra rooms down there. It looks like. Besides maybe one they do they turn the. What we would have is a John Deere room and the finished square footage. So if I go back up here.

 

They have a mechanical room back there. There are two bedrooms on the side. This according. But this. And then our main area downstairs, the living room area. We do LVP, a standard.

 

I think carpet standards. That carpet. No carpets, nothing. Sorry. Yeah, it’s carpet down the carpet standard. That’ll be an upgrade. Yeah.

 

They have the bar. Is that a wet bar? Can’t really tell. Yeah, it is a wet bar with a hardware bar. Hardware, plumbing. Plumbing.

 

Again, all those stains on here in this basement bedroom. Yeah. So that’s your breakdown of stuff I’d go through, and I’d enter all of that in the mark system so that you have all of your options pricing in there of what it would cost you to build a diamond. That’s your closest comparison. When you get done with that, email me the PDF of the price out of it, and tomorrow we’ll go over that so that we can look at it together.

 

Okay. So, try and put in every option you saw there. Perfect. So Realtor.com is it did way like just by looking through all of the options that they put into specific home. And it’s not a bad idea what you’re ultimately going to want to do because you’re going to run into this a lot, Natalia, is you’re going to want to go do this on multiple homes of theirs.

 

Anything that they have that looks like an actual home that’s built like this one here is three, seven, eight, nine. This one says it’s 32, 96ft². So this is another basement right. And you can look from Realtor.com. It’s the Bonnie basement. So I would do the same thing here. And I would just go through and look at all the pictures.

 

Look at all the layouts. Right.

 

I can text you guys in the group chat to all the builders that kind of build around us. If you want to research them.

 

I think I would, I think I’ve seen Unfold Creek first and get to know that one and then you know, the next company in the next one. That’s helpful. Brady but I’m just saying, like it’ll take her a minute to go through one. Yes. I am going to point out that this home is all the identical colors of the last one we looked at.

 

Everything is the exact same options. Nothing is different. Well, because I tell you, because this, this is what makes you think these are recycled photos. Because I walked through their houses in Fall Creek. I walked through several of them. Well, there was one that made this maybe one because, like, their kitchen is white cabinets, but their bathrooms are stained cabinets.

 

So this one, that one looks like Fall Creek. Yeah. But on. So what I’m saying is, yeah, it’s exactly the same colors as the last time we looked at these homes. But that’s what I’m saying. They either do that or, they’ll throw in state cabinets in the bathroom, which I’m not sure why they do that, but.

 

And I used to say things like, welcome to your home, which is also your neighbor’s home and your other neighbor’s home, and your other neighbor’s home, and your other neighbor’s home and your other neighbor’s home. And oh, did you want something original? We can build that for you.

 

You know, I mean, it literally is like identical. Everything’s the same same same same same. That’s pretty boring. White walls. White cabinets. Yeah.

 

So I would just spend some time looking at all their stuff till you feel like you know it as well as they would now is this, it looks like maybe Zillow is the place to go and do that. Yeah. Zillow or Realtor.com. Either one. And now here they’ve actually done some different colors on the outside.

 

Looks like everything in this neighborhood is a three car garage, Not everything, but they quite a bit. Yeah.

 

Yeah. So you got lots of options to go through and look at and see what they’re doing. I, I think a statement from one individual of their higher quality is not what I would based my home buying decision on would be like that. That house is a recycled photo. I can tell you that that’s not even the right neighborhood.

 

Yeah. Because they aren’t doing full brick fronts or rock or anything like that.

 

80 shady.

 

Doesn’t it feel good to be part of the best? I would just say the opinion of one person is not the grounds for a decision of this size. That would be the statement I would make to them. I’d say go look at our reviews. Go look at our testimonial videos from our customers that we’ve done business with. I think they would very much disagree with what your realtor said.

 

And what is the connection of that realtor to bustle?

 

I don’t know that there is much of a connection. He’s just a family friend that’s helping them locate something in the area. For now, what is a realtor saying something he knows? Yes, I think he knows Tyler pretty well. It’s Landon. Danny, you’re about to see me here. He’s. I’m pretty sure they used to go to school together or something.

 

But I know that, Michelle and her team sold quite a few bustle homes.

 

Yeah, Michelle’s got a.

 

Anytime somebody tells me where to lower quality, I just want to know. Okay. Well, where specifically in. Do you have a construction background?

 

At the end of the day, they’ve never sold one of our homes. How would they know? You know, a home builder coach would ask the customer in this construction background, what are you basing that that opinion on? You know, what specific things is it the framing. Is it the foundation? What is it? Is it the finishes? What is it? Let’s talk about the specifics of what you feel like we don’t do in a high quality compared to them.

 

Let’s, let’s I would love to make a comparison of that, but tell me what it is that you think, because I feel like we build an exceptional quality home, we do other finishes that are definitely added at the same level as them, if not better. I’m not disparaging them, I just know that we build a great home. So what part of our home are you saying is not a good quality?

 

You know, it’s like, do you work in construction? No. Okay, well, I mean, have you worked in construction? No. Okay. Well, what is leading you, then, to believe that our quality is lower?

 

Right. So it’s just asking a lot of questions about, like, why are you saying that we are.

 

And ultimately, if it comes ultimately, naturally. Right. That’s what that’s what ultimately is the purpose or the reason behind is saying thank you. Sounds like. Would you say that’s true?

 

Yeah. It’s, he he doesn’t that’s not his opinion. He’s saying he talked to folks in the area. And this is the other people’s opinion. So you just kind of slip that in. And, and I spoke with his realtor, and I asked the realtor if he had any dealings with us, and he said, no, I’ve heard of you guys, but it doesn’t sound like he’s done any business with us.

 

Yeah.

 

Or sign me out here, explain how we work. Talked about our, rates and things like that that we offer and warranties and so he was very, he kind of keyed in on the thing that is his biggest need is to get a low payment so that he can turn it into a rental. And so we’ve got that option for him, which is better anyways.

 

Right. Well that was a really good one to bring up. We all run into an important part of like obviously in our our sales huddle we want to just do like new home sales training technique kind of stuff for sure. And it’s like this is a thing you have to be able to do. You have to be able to go pick apart your competitor’s home in a, in a nice way, in a professional way.

 

And a home builder coach doesn’t ever want to say bad things about another builder ever. Like, I don’t need to tear them down to build me up. I just need to talk about what we do well and not sit there and ever badmouth another builder. You don’t want to start sowing that seed because you don’t want to reap that harvest. You know you don’t want to do that to other people.

 

The home builder coach  thinks it’s best to just talk about what we do well and talk about why we do things the way that we do. And you need to be 100% convinced that we build a great home, because we do. So they’re not doing anything any better than what we’re doing. Based on what I just saw, the only thing that I would say would maybe make the client think, well, I like what they’re doing better, is perhaps their, tiled shower, because that is seen as like a really nice quality upgrade.

 

Even though there are issues that you have with tile, most of the time, the higher you go in price point, the more people want to do a tile shower in the master bathroom. So I can see that as being a thing that he might, you know, latch on to as they build a higher quality home because they offer that upgrade.

 

But that’s really from what I saw. That’s the only thing they’re really doing different. That and the little, coffered ceiling in the master bedroom can have that feeling to it. Or.

 

That’s what I see. All right. Does that help at all? Absolutely. This was great. Thank you so much because I like the you pointing out the square footage and things of that nature. Like I didn’t even know that. So it’s really hard for me to combat that right now when I just don’t have, you know, those tools yet.

 

So, I have been trying to kind of study their website and see what they’re offering, but, this this was really helpful. So, yeah, you got to do it by pictures of a home that’s actually for sale. And then I also believe that one of the main things that you have to do is you really have to go, of if you can’t get pictures on their website or on a listing, then you need to go walk the home and just take a bunch of pictures.

 

The home builder coach used to do that because we had this one competitor that like, never put real pictures on their website or anything, so I always had to go walk through their home and take pictures of every room in the house. And then I would go back and kind of pick it apart and go, what are they doing that’s different than what we do?

 

And price out the closest square footage home. We have to their square footage, and then figure out what I think the pros and the cons are to it. Like what’s better about theirs? What’s better about mine? Yeah, absolutely. That sounds good. I’ll focus on that this week. Okay. And today. All right. That’s all the home builder coach has for right now.

 

The home builder coach has to jump into my next meeting here in one minute. Hopefully this new home sales training information helps you guys to close on everybody that comes within a mile of your location like oh thank you missile Ashley. She just needs to like figure out how to like have a turnstile at the front door. I mean, her model is.

 

So I’m there with her on Saturday. I couldn’t even talk to her. There were so many customers walking in the door. It’s crazy.

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