All right. So you’re thinking about hiring a home builder coach you’re a builder and you are in the homebuilding business, and maybe you started off as a plumber or an electrician or a plumber, sales guy or a framer.

 

Whatever. You started into the industry, as, you know, you you kind of got into the business and then later you found out, oh, I got to be a business owner, too. And you find out that some of the things you’ve been doing to try and get your business going were great when it was small, but now that it started to grow, you’re starting to find that every day you’re working 16 hours a day, you’re you’re putting out fires all day long.

 

There’s all kinds of drama and problems going on. And you’re thinking, there must be a better way. Well, our goal is to help builders who are up against their ceiling. They want to take their company to the next level, and they know there must be a better way. We help them to put the right people, product and processes in place to make the homebuilding experience simpler, easier and more enjoyable for the customer and for the builder.

 

This enables the builder to scale their business, regain control of their lives, stop the custom madness, and become more profitable. But maybe you’re asking, well, okay, that’s great, but who are you? Who are you guys? Well, first of all, let me give you a brief background. Home builder Coach started into the business by getting mentored by the man who was the senior vice president of sales and marketing for Toll Brothers, second largest builder in the nation called America’s luxury home builder.

 

Since then, I’ve gone on to sell about $2.5 billion in new homes in my career, about a 30 year career. Most recently, I helped a company in Oklahoma called Shaw Homes. You can look it up. Help them to grow. Home builder coach started in 2007. They were $15 million a year in revenue. Doing about 40 houses a year helped them grow to $150 million in revenue in a 13 year stretch, doing about 450 houses a year.

 

You can see the increase in sales increase in net profitability during that period of time. So that’s a little bit of the background. And let’s talk about the top three truths in homebuilding. Truth number one is, nothing happens until somebody sells something. Or I could say it this way. If you don’t sell, your business will go to hell.

 

Here’s the thing. We can solve any problem except for no sales, right? You can say it that way. When you’re in the business and you have no sales. All the other problems don’t really matter because you have no sales. You got no revenue. Don’t forget that every organization needs to be a sales organization first and foremost.

 

Most guys that got into the homebuilding business, they weren’t really sales guys first. Most of the time you were in the trades somehow and not in the selling side of the business. Most builders suck at selling their own product, and they really need to subcontract this part out. They need somebody who can do it for them. Well, that’s what we’re here for.

 

That is my superpower. Sales and marketing. Right? I can do all the aspects of the business between me and my brother Joe. He’s the cad. He’s the architect. He’s the backbone of the processes for the building of the home, whether it be estimating or purchasing or the construction side. We can help you with all the aspects of the business.

 

But first you gotta sell something. Truth number two is there are always more buyers at a lower price. What do I mean about this? Most builders, when they build their spec homes, they build a model home sometimes, and sell out of the model home. The problem is, is that they include way too many things in their home.

 

They build it the way they would want it built, right. And they go, well, I can build it in wholesale. So I’m going to throw all this stuff in here. Well, the problem is, is that it doesn’t matter what the product is under the sun anywhere on Earth. There’s always more buyers at a lower price. And you gotta start from a lower position and give the customer the option of adding on more expensive stuff.

 

The problem is, you never know at what price you lost the customer. If you put too many things into the home. So you got to start from a lower price and let them add things to go up from there. Truth number three is to grow your company. All you have to do is suck less than other builders. Yeah, you heard me right.

 

Most builders suck at what they do. Take it from me, a home builder coach. I talked to hundreds of home builders every year. And being good in homebuilding is a very low bar. Most builders are disorganized. They’re not very good at systems and processes, and being good is relative. You don’t really have that much competition. Most big you know, most builders kind of figure out what it cost to build the home.

 

After all the invoices come in. They’re not very proactive. They’re very reactive in what they do. Maybe I’m describing you. Maybe you don’t. You know. You know, the numbers are churning the money, the cash is churning when you’re building houses. But most of the dollars don’t have names to them. You can’t go. Well, my drywall costs exactly much in this home, or you can’t go.

 

I know I spent exactly this much on shingles. You don’t really know until you get all done and add up all the invoices and then figure out what you made after the fact. What we like to do is teach you how to manage from the PNL backwards. Right. How do you actually manage from a PNL standpoint? And most builders are not very good at this.

 

The problem, other problems with, you know, sucking at home building is that the average period of time for a customer to go from hello to signed off on final drawings with most builders is somewhere around 3 to 4 months, right? That process of like, I met you and now I gotta get plans drawn and getting all the way to where we have final plans we can build on.

 

Usually that’s about 3 to 4 months. As a home builder coach I see the problem is that time kills all deals. So you’re you’re kind of hanging out there in the balance for 3 to 4 months. Meanwhile, your customer is still shopping other builders, right. They’re still talking to other builders and you have the potential opportunity of losing them. And then the other thing that happens is you finally get a final set of plans, and now you got to go come up with a price, and that takes you another two months to do that.

 

So now we’re 5 to 6 months into the process before we actually get down to the final price. Oh, but wait, maybe you’re the builder who also doesn’t have them pick out any of their selections, and you wait till the very last minute to send them to pick out their lighting or their paint colors or whatever. And now you’re hung up waiting on them because you procrastinated for so long.

 

So I’m just saying, truth number three is to grow your company. You just have to suck less than the other builders, and as a home builder coach I can show you the way to streamline every single step of the process so you don’t have to suck.