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Home Builder Consultant – Nurturing Leads – Part 6

Updated 3.16.26

 

00:00:00:01 – 00:00:09:18

Unknown

points being paid to get their interest rate on an FHA 5.99 for.

 

00:00:09:20 – 00:00:29:20

Unknown

That’s a big deal. 6.0 for two on a USDA or a VA loan, right. So you’re like right at 6% on those. That’s for one lender. I mean, there’s other people out there. But home builder consultant is just saying that’s for one lender. Now let’s do the math real quick.

 

00:00:29:22 – 00:00:56:01

Unknown

All right. I’m just going to use let’s use 575,000 because it was already in here 20% down. And actually let’s change this to 5% down for fun. Okay. We’ll use your zip code. That’s fine. One year ago, interest rates were 7.5%.

 

00:00:56:03 – 00:01:18:05

Unknown

And if I use that rate here, that should all be good. So payment on that home would have been 4494. Somebody write that down. 44, 94, 44, 94 Aaron 4494 okay, I’m going to go to today.

 

00:01:18:07 – 00:01:31:22

Unknown

One too many numbers in there. 4494 is 39, 65, 44, 94. So what I said 44 and 94.

 

00:01:31:24 – 00:01:39:17

Unknown

39, 65, $529 a month.

 

00:01:39:19 – 00:01:45:17

Unknown

Okay. Let’s just say, 6.481.

 

00:01:45:19 – 00:01:57:17

Unknown

  1. This 141 2144 94. -41. 21 $373 a month.

 

00:01:57:19 – 00:02:36:16

Unknown

And 575,000. How much is $373 a month? Equal in purchasing power? Somebody do the math for me. If it was $373 a month, I’m going to put this on your notes real quick. If home builder consultant goes, rates are low, I’m going all caps. I didn’t mean to screen in text. Rates are better than one year ago. So if we went 74.5.

 

00:02:36:18 – 00:02:47:06

Unknown

The 6.5% right. And I go price 575,000.

 

00:02:47:08 – 00:03:00:01

Unknown

It was 4494. Now it is.

 

00:03:00:03 – 00:03:05:12

Unknown

4121.

 

00:03:05:14 – 00:03:21:02

Unknown

And that is a difference of $373 per month. What does home builder consultant divide that by to get the number of how much more buying power I have?

 

00:03:21:04 – 00:03:47:04

Unknown

Like $70 divided by $70 a month equals 53,200. Whoops. home builder consultant did 43 $53,200 more home for the same payment than one year ago.

 

00:03:47:06 – 00:03:52:12

Unknown

That is the power of the lower interest rates we have right now.

 

00:03:52:14 – 00:04:17:11

Unknown

I can buy the same home for $373 a month, less if there’s a $575,000 home, or I can buy if I’m okay with the 4494 a month payment, home builder consultant can buy $53,200 more home for the same payment. Do you follow me?

 

00:04:17:13 – 00:04:30:02

Unknown

You guys following me? Shake your head. Yes, if you understand. Shake your head. No. If you don’t understand, blink twice. If you need help.

 

00:04:30:04 – 00:05:03:05

Unknown

Blink twice if somebody is holding a gun pointed at you that I cannot see. Right. So those are. Much better numbers. So when you call, when you go through calling these people, hey, I don’t know if you know this or not, but interest rates have come up. Come down so much than an average home in our neighborhood can be purchased with a payment $373 a month, lower than it would have been a year ago.

 

00:05:03:07 – 00:05:14:14

Unknown

For you, Ashley, it’s probably more like 400 and something. You should do the math on a your average priced home, because it’ll be a bigger number.

 

00:05:14:16 – 00:05:39:16

Unknown

Or you can get 50, you know, probably be like $60,000 more house today than you could have a year ago for the same payment. These are the numbers that matter to people. They don’t know what seven and a half is to six and a half. You know what I’m saying? They know I can save $373 a month off the same home I was looking at.

 

00:05:39:16 – 00:06:02:09

Unknown

Great. They know that. Does that make sense? Yeah. So if I were you guys, Ty and Ashley, I would be calling every lead you have in your system, and the phone call goes like this. Hey, this is Ashley over at Haven Homes. You guys were in last year, and I just wanted to let you know that our incentives are better.

 

00:06:02:11 – 00:06:20:07

Unknown

We have better floor plans and more for you to look at. And interest rates have come down a lot since you guys were here. We have customers that we’re looking at year ago that are saving about 300. About that for you, it’ll probably be about $400 a month just from how much interest rates have come down.

 

00:06:20:07 – 00:06:36:14

Unknown

And most people don’t realize that. I wanted you to know the same home you looked at a year ago is about 400 bucks a month less today than it was one year ago. Are you guys still looking? So it’s like, start with that and then go, are you guys still looking?

 

00:06:36:16 – 00:06:59:20

Unknown

Because you can say that in about 10s you guys still looking. You still in the market. Yes we are. Okay. Well great. Let’s schedule a time to get together. Just cut to the chase and get them back in. You can also say things like, I’ve got a new floor plan you haven’t seen before, that I’d love for you to check out the den.

 

00:06:59:22 – 00:07:05:11

Unknown

That one’s new. I don’t know, maybe people haven’t seen it before.

 

00:07:05:13 – 00:07:19:02

Unknown

I’ve got a couple new move in ready homes that we could walk through that weren’t here for you to look at. Last time, new plans. I mean, it’s not new to you, but it could be new to them. Yeah.

 

00:07:19:04 – 00:07:37:04

Unknown

You got to give. You got to be excited about it, though. Your level of excitement will determine whether they’re excited or not. They’ll be because you’re like, yeah, I was just I, I know it’s slow right now in the industry, but are you are you get is there any chance like an outside chance like maybe 1 in 1,000,000.

 

00:07:37:06 – 00:07:56:12

Unknown

Do you guys are still working? I mean, I was just sitting here loading a gun. I was getting ready to blow my brains out. But if you are still just go. I was just trying to think of, like, how. What’s the most depressed phone call you can make? I was just about to shoot myself, and I thought, if you guys will buy, I won’t.

 

00:07:56:12 – 00:08:15:01

Unknown

So are you. Are you still looking? That is not a script, Jordan. Don’t don’t write that now, Jordan. Jordan was typing that out to send it to you guys. Stop that or stop not to blow your brains out. Script out. Is that one? No, but it’s like if you come with a lot of excitement, they’re going to be excited.

 

00:08:15:01 – 00:08:31:06

Unknown

Guys, home builder consultant has got great news for you. Interest rates have come down a lot. You know, the same home you looked at a year ago is about $400 a month less today than it was a year ago. And that means you can buy $60,000 more home for the same payment as you could have a year ago. I don’t know if you’re aware of that.

 

00:08:31:06 – 00:08:51:11

Unknown

Plus, we got a couple new homes that are on the ground that we can walk through that you probably haven’t seen before. So when can you guys come? Buyer. You still look at you still shopping for a home you’re going to move this year. You can stay in that crappy old home that you’re in now.

 

00:08:51:13 – 00:09:12:05

Unknown

Does that thing fallen over yet? No. Is it leaning? Do you have a level? Could you check the walls? Is that leaning over? Something like that. That’s kind of. Leave that last part off the script. Jordan. Okay, that was again. All right, all right. Jordan. Does it help at all?

 

00:09:12:07 – 00:09:32:12

Unknown

Realtors all leads. Call them all. Call them. Most people need to be contacted seven times before they make a decision. Did you know that seven times? Seven times.

 

00:09:32:14 – 00:09:48:11

Unknown

Seven. You got it. You got in touch people more often. Not you. Jordan, don’t make it creepy. Well, don’t. Don’t you touch me. You already got. I’m starting work. But, yeah, the the protective order is still in place, Jordan. But for the rest of these guys.

 

00:09:48:13 – 00:10:09:17

Unknown

All right, that’s all I got for you today. Hopefully, I didn’t violate any HR policies for any of us. And, Sandy, I’m going to go talk to Scott in a minute, and then, we’ll figure something out for you soon, okay? All right, all right. But go call realtors. Go call people. Signs. Signs everywhere. Signs. Ooh. I feel like I should write a song about that, too.

 

00:10:09:17 – 00:10:13:20

Unknown

Path. All right, guys, thank you for the song. All right. See you.

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